Saturday, April 28, 2007

::::YoTomo Milk ::::

Nice interesting ad for yo tomo milk.

Thursday, April 26, 2007

Google, world's most valued brand

The next time you Google for the world's most valuable brand the search engine is likely to throw up: Google! Research consultancy Millward Brown's second annual brand survey covering 39,000 brands says that at over $66 billion, web search engine Google has replaced Microsoft as the most valuable brand in the world.
Google has pushed Microsoft down to Number 3. Word of mouth has been the most effective tool in building brand Google. The global survey that uses financial data and consumer insights to list the most valuable brands believes that emerging markets like India and China are fuelling the growth of western brands especially in the mobile phone, car and apparel categories.
BrandValue ($ in millions)
General Electric
China Mobile

YouTube Launches Brand Channels; Paris Hilton's Is First

YouTube today launched yet another attempt to generate ad revenue, allowing advertisers to promote their brands via customized channels on the site.The first among those brand-focused YouTube channels is that of celebrity hotel heiress Paris Hilton. Warner Brothers has created the "Paris Hilton Channel" to promote Hilton's new music album "Paris," and includes a video ad produced by Hilton for her YouTube fans. Moreover, Fox is running ads on the "channel" for its Prison Break TV show.
Advertisers will be able to customize the look and feel of their channels once they meet pre-determined spending quotas. YouTube cofounder and CEO Chad Hurley is quoted as saying he hopes brand channels help build an ad platform that "both the community and advertisers" could embrace.
The campaign comes as the recording industry is in talks with YouTube about licensing music videos and other copyrighted material that fans have in the past posted without
Lets wait and watch the paris show.

Guerrilla advertising -The Future of adv.

Kishore Biyani's Future Group has just unveiled a mint-fresh aggressive campaign that has grabbed eyeballs galore, but at the same time made competition squirming in discomfort.The ad campaign for Future Group's hypermarket chain Big Bazaar screams:( Change Your Lifestyle. Make a smart choice! Formal shirts Rs........( Keep West-aSide. Make a smart choice ! T shirts Rs.......( Shoppers! Stop. Make a smart choice ! Sarees Rs.....
The approximately Rs 2 crore-plus campaign, conceptualised by Mudra Communication, was broken last weekend across all major metros.A lot is happening over this ad now, talks are on th impact of this kind of adv on the competitors and approching the ASCI is what some of them feel.
The future group is silently partying over this for them "Big Bazaar as a brand has always been aggressive and each of our campaigns reflect that. The key idea behind this campaign is to showcase the new summer collection at great pricing that Big Bazaar has just launched" and plan to continue the same campaign for another 4 months and on the other side of story is Big Bazaar is miffed over Subhiksha's print advertisements that show price comparisons for various goods sold at different retail outlets, with Subhiksha shown as the one offering the cheapest prices. Big Bazaar has claimed that the survey was inaccurate and unfair and the prices quoted for Big Bazaar for that day were higher than the actual prices and also claimed it had the lowest prices amongst all the retail stores on that particular day.
Well the war in retail ads has just begun and we may see more n more of Gurrilla advertising in near future...lets see who goes in for the kill..
source: agencyfaqs

Tuesday, April 24, 2007

::: Fun Gas:::

KFC n Pope....
A guy from KFC arranges to visit the Pope. After receiving the papal blessing he whispers, "Your Eminence, do we have a deal for you. If you change The Lord's Prayer from 'give us this day our daily bread...' to 'give us this day our daily chicken...' we will donate $500 million dollars to the Church." The Pope responds saying, "That is impossible. The Prayer is the Word of the Lord and it must not be changed." "Well," says the KFC man, "we are prepared to donate $1 billion to the Church if you change the Lord's Prayer from 'give us this day our daily bread...' to 'give us this day our daily chicken..." Again the Pope replies, "That is impossible. The Prayer is the Word of the Lord and it must not be changed." Finally, the KFC guy says, "This is our last offer. We will donate $5 billion to the church if you change the Lord's Prayer from 'give us this day our daily bread...' to 'give us this day our daily chicken...'" and he leaves. Next day the Pope meets with the College of Cardinals to say that he has good news and bad news. "The good news is that the Church has come into $5 billion." "The bad news is that we are losing The Wonderbread Account."
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