Google, world's most valued brand

The next time you Google for the world's most valuable brand the search engine is likely to throw up: Google! Research consultancy Millward Brown's second annual brand survey covering 39,000 brands says that at over $66 billion, web search engine Google has replaced Microsoft as the most valuable brand in the world.

Google has pushed Microsoft down to Number 3. Word of mouth has been the most effective tool in building brand Google. The global survey that uses financial data and consumer insights to list the most valuable brands believes that emerging markets like India and China are fuelling the growth of western brands especially in the mobile phone, car and apparel categories.

BrandValue ($ in millions)
Google
66,434
General Electric
61,880
Microsoft
54,951
Coca-Cola
44,134
China Mobile
41,214