Saturday, October 14, 2006

{{{ Slow is ugly }}}


Friday, October 13, 2006

Time to complement!!!

Well the competition has really caught up among the car makers.Lighter way to throw stink at the competitors brand. And a novel way too...humility redefined, just love the arrogance in these ads...a refreshing change from the ads where cars are supposed to be doing all kinda tricks...

Thursday, October 12, 2006

*** Rocking Ads ***

Wayne Rooney of England endorsing nike....the picture is simply breath taking.
Brilliant execution + amazing attitude = Rocking Nike Ad !!

Tiger Woods - Ace golfer and the richest sportsman in the world..endorsing Tag Heuer..the baseline "Wat are you made of?"..Good execution i say and a good choice of brand ambassador (well i knw the debate would be that Tiger Woods is practically everywhere) but surely this print lingers in your memory...

A neat ad for Adidas...this ad is riding on the sheer popularity of Michael Ballack, one of the finest players in the game today. Wat i like about the ad is the attitude, its simply amazing how the ad is so effective even without a word being said !! Thats wat makes this ad truly rocking...

Tuesday, October 10, 2006

David Beckham: The face that launched a thousand BRANDS !!! (and ads too :)

Brands today are not just mere products but have also extended to personalities. Marketers have found out the sheer pull a celebrity can generate for their products and there has come a time when celebrities themselves have turned into brands. Personalities are now turning into major brands themselves (and we have seen the emergence of “Celebrity Management” companies). And in India we can see celebrities being divided into National as well as regional brands…Sachin Tendulkar, Rahul Dravid, Sehwag, Shahrukh Khan, Aamir Khan etc belong to the elite group of celebrities who are national brands while upcoming celebrities like MS Dhoni have become more of regional brands who with rise in popularity would be promoted as national brands. One such celebrity who has become a global brand and become the dream celebrity for all marketers, “David Beckham”.
Well there are still never ending debates that whether he is over hyped or not?, there is no doubt that this guy has the power to draw customers towards a product. Beckham is a 31-old-old blessed with outstanding football talent and even-greater 'brand' appeal. With his clean-cut lifestyle, showbiz looks and celebrity pop star wife, former Spice Girl Victoria 'Posh' Adams, Beckham is a global phenomenon and an advertising icon. A global brand in his own right, Beckham earns millions from individual deals with companies such as sportswear manufacturer Adidas as well as being the face of Vodafone. One of the biggest sports names in marketing, Beckham's brand is estimated to be worth 200 million pounds ($334.5 million). Beckham's name could fulfill every advertiser's dream -- guaranteed media coverage, which has been enhanced by his glamorous life with pop star wife Victoria, a former Spice Girl. He is also the richest sportsman in UK with earnings of more that $75 million in player fees alone (The second richest is Dennis Bergkamp with $37 million!!!!!). Add to that the amount he would have earned from endorsements and then you would have some serious counting to do.....I do like the way he has changed himself to an iconic brand. The way he has made himself into a “metrosexual”. I liked the Gillette ads coz Beckham really complemented the product. A new age man promoting a new age product. Some years ago, Beckham’s transfer to Real Madrid created lot of buzz and one of the reasons that Real Madrid wanted to sign him was that they wanted to get more share in the Asian markets of China and Japan where Beckham has a God-like status. And sure it has achieved that target coz Real Madrid’s sales of Merchandise esp. Beckham N0.23 t-shirts had shot up after his signing.
Beckham does have crowd pulling ability but what has come, as a problem with this brand is the problem of ‘Brand Dilution’. Beckham seems to be everywhere, from adidas to Gillete to Castrol to a lot to other brands. The problem that this has created is that customers now remember the ad for Beckham rather that the product. I feel its about time that Beckham chooses how his brand has to be managed. And the recent exculsion of his from the starting line up for Englands as well as the loss of form not really affected him much, not sure how far Beckham can take it. While Beckham as a brand has not been of much hype here..(we still prefer our very own Tendulkar)…managing this brand “BECKHAM” would be any Brand Manager’s dream!!! Wat do u say? Is he really worth all that money or is he just another overhyped celebrity?? Would just love ur views on the same!!

Sunday, October 08, 2006

Worlds Most Valuable Brands

This is a current update on how brands are ranked based on their their brand value , Its been business as usual for the Top 5 brands and above all u see Coca-cola stuck on the champion position . With so many controversies and increasing competition these brands still maintain their brand value , we all know what happened in India reagrding the presticide issue , Microsoft regardless of the competetion its facing from other major software co's its no 2 and IMB which was once said will die .... still holds strong at no 3. But the brand that has grown the max is Nokia. Who knows it can change the scenario in the comming times ,and also looking at the way mobile industry is booming ,Nokia can topple up the top brands.
To know more on these brands and the top 100 brands click on the link below:

>>>>Keep Comming in<<<<

Above pic shows the places form which we had our visitors comming in for the past 10 -12 days and its been just been 15days that we started of with this blog.
we would like to thank all you guys n gals for cheking out our blog , keep blogging in here and we will keep posting more n more exciting ads and informative articles.
Praveen /Anup
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