Saturday, September 30, 2006

*****Sat'day Spice*****

Too good isn't it .....simple n powerful execution!!!
gel lubricant ...
caption: enjoy the other side
Agency: McCann Erickson Italy, Milan
Brand : Durex

Friday, September 29, 2006

10 C's of Branding.

In building and nurturing a strong brand, you have a lot more to think about than these 10 Cs; but no brand is truly a strong brand if it doesn't pass the Ten C Test. So whether you're managing your company's brand or building your own personal brand, think about these 10 Cs:

1. Competent
2. Credible
3. Clear
4. Compelling
5. Consistent
6. Constant
7. Confident
8. Connected
9. Committed
10. Current

thses 10 C's were given by William Arruda (, dubbed the "personal branding guru" by the media and clients, works with individuals and organizations to build strong, memorable brands

want to know more about the 10 c's click on the below link

Thursday, September 28, 2006

Budlight....Fun allways!!!



Dont know what the agency was thinking of while making this ad for VLCC face scrub, that removes scars...but using this pic of 9/11 is really a stupid way to promote a product.Controversy may give room for a talk about the brand , but then it can also ruin a brands fortune.

Real good creative work by a lebenon agency. These ads highlight what the Lebanese perceive to be UN's attitude towards their country.

Technorati Profile

Brand Trivia: Nike

Some facts about Nike:
  • Annual amount Nike paid Michael Jordan for promoting Nike products: US$20 million
  • What Nike paid to sponsor the Brazilian soccer team: US$200 million
  • Retail cost of one pair of Nike's Air Tuned Sirocco runners: $189
  • Approximate cost of making one pair of Nike running shoes: $5
  • Carolyn Davidson of Orgeon University designed the world famous swoosh logo for a partly sum of just 35 dollars.
  • In 1973, Steve Prefontaine became the first major track athlete to wear Nikes.

Wednesday, September 27, 2006

Brand Insights: Nike

Every year they try. Every year they fail. Reebok International has been aggressively trying to push Nike from the image throne for three years. Its goal was to be number one by 1995. Nike spent $250 million to remain the legend, while Reebok took a big jump to $100 million and third-place Adidas spent $210 million. Nike was still the reigning king.
As is obvious, the spending-versus-revenue ratios indicate no direct relationship between advertising spending and stature. Adidas almost matched Nike's spending but remained below both Nike and Reebok in revenues. In 1995, Nike's sales rose to $3.87 billion. Reebok and Adidas enjoyed $2.8 and $2.13 billion in sales. While Adidas's spending almost equals that of Nike, its revenues are only 60 percent those of the image giant. If spending were all it takes, we would expect Adidas to be at least in second place and climbing.

Nike is the image athletic shoe. In the beginning, Nike was not an international giant. When it was still an unknown company, its famous "swoosh" logo was created by a design student for a token fee. The famous logo has become so valuable to Nike that the happy student received shares in the now giant company for her image-contribution – years after she created the symbol. And TV spots now feature the Nike swoosh without even the name to identify it. This example demonstrates the true power of Persona. Nike has been able to create this brand image with thougthful execution…….example to the fact that brands are not built overnight!!
Neat Execution - typical Nike style !!


Tuesday, September 26, 2006

:::Quote for the day:::

These are some of the quotes by Philip Knight, Chairman and co-founder of NIKE.

"There is an immutable conflict at work in life and in business, a constant battle between peace and chaos. Neither can be mastered, but both can be influenced. How you go about that is the key to success."

"We wanted Nike to be the world's best sports and fitness company. Once you say that, you have a focus. You don't end up making wing tips or sponsoring the next Rolling Stones world tour."

"Michael Jordan and Tiger Woods are really part of a very big advertising program, and the fact that they make so much money is because the markets have dictated that they get that money, and the fact that they endorse our products allows us to sell more products and create more jobs."

Nike Ads

An awesome promotion for Nike done at Hongkong..check out
the floors painted in the form the starting point for a race !!!

Ad featuring Cristiano Ronaldo of Portugal

Nike ad featuring the rising NBA star Le Brown James...

A nike ad featuring the brazilian superstar RONALDO...

Monday, September 25, 2006

Colossal Brands -II **** Nike ****

NIKE: The Giant Leap...

Well the logo of nike says it all....the swoosh logo is one of the most widely recognised logos in the world. A brand which has made the shoe market spring to life...a gaint of a brand. Former University of Oregon track coach and co-founder of Nike Bill Bowerman once said: “If you have a body, you are an athlete!” This way of thinking is how Nike conducts every aspect of their business. Every person is a potential athlete or “consumer”. This is a common term when used in the realm of athletics but when Bill Bowerman said this it was in direct reference to the shoe industry. From their marketing strategies to their selling philosophies, Nike has developed one of the most recognizable and demanded name and logo tandems ever. Nike, which is the Greek Goddess of Victory, was born in 1972 when BRS, Blue Ribbon Sports, launched its first branded shoe at the U.S. Olympic track and field trials.
Nike's tagline of "Just do it" is widely acclaimed one. Nike has heavily relied on celebrity endorsement for its brand builing over the years. Lance Armstrong, Roger Federer, Pete Sampras, Kobe Braynt, Marion Jones, Tiger Woods ..the list would go on. Nike is a perfect example of how Celebrity endorsement can help in brand building is there is a match between your product and the celebrity. But undoubtely the man behind the nike promotins being such a huge hit is none other than Michael Jordon...infact theres is a classic case of brand personality and celebrity match. The National Basketball Association (NBA) was going through a dull phase and losing its audiences to the NFL....Jordan alongwith the legendary Magic Jhonson are credited for bringing back the interest of Americans back to basketball...a charisma which has rubbed on the brand recall of NIKE...Nike inspite of having tough competition in its segment has always stayed a cut above the rest.

In his book "Its Not ABout the Bike: My Journey back to Life", Lance Armstrong the Tour De France legend tells that one reason he's associated with Nike is because Nike respects Sports talent....great testimony for a great brand...
So then with the acquisition of Reebok by rival Nike gonna face the heat?? Wat should NIKE do to gear up for the same?? Do pour in your views ....


Sunday, September 24, 2006


seems like bush....ahem.. sorry bush's face is the much loved is a intresting ad for a german news paper - WELT KOMPAKT .

Funny but intresting ad for job opportunities given by a adagency known as Med K&K

::::Quote for the day::::

"You can say the right thing about a product, and nobody will listen. You've got to say it in such a way that people feel it in their gut. Because if they don't feel it, nothing will happen"
Bill Bernbach
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