Amul: The power of simplicity

Well almost everyone out here would have at some point of time knowingly or unknowingly had a glance at the Amul Hoardings...and had a small laugh. Just take the name AMUL and what comes to ur mind are the hoardings - a spoof/satire on the current events making the news from Fair and Lovely to Da Vinci Code..its amazing how consistently Amul has delivered the message of being Utterly Butterly delicious in different ways......and the best asset in the communication is the simplicity....over the years AMUL has come up with loads and loads of hoardings....in here just have a glance at few of them and im sure you would enjoy!!!

SET WET: Very Very Sexy???

I do admire the brand Set Wet simply coz it has really worked loads on its brand building. It started off as a hair gel and now has extended the brand to the deodorant category. The ads for the Hair gel I would say were really sleek and the execution was brilliant. The ad idea for Set Wet hair gel was inspired by something called the “White skin syndrome” in context to the Indian consumer. The study revealed that Indians tend to try out/ prefer to use cosmetic products where a foreigner is seen in the promotion, a hangover of our belief that foreign goods are far superior in quality than ours. Based on this belief the ads were created and they did create a buzz in the market coz looking at those ads u really felt that they came from the stable of an MNC gaint rather than Paras Pharmaceuticals. And slowly but surely Set Wet has surely created a market for itself and succeeded into eating into the market share of Brylcreem, the market leader. The new ads for Set Wet showing the various kinds of looks are also well executed. And now to ride on the success of the hair gel category, Set Wet Zatak range of Deo’s were launched by the company, the ads having the same philosophy of using foreigners. By the look of the ads, the deo is positioned somewhere in the lines of Axe…and that makes the task difficult for Set Wet Zatak simply coz Axe has already taken over the mindshare of the customer when it comes to themes naughtiness, attracting gals etc so the task is Herculean if Set Wet wants to dislodge or even get a good share of this market. And frankly they could’ve chosen a better name that “ZATAK” for their new deodorant range….overall I think that Set Wet Zatak would fizzle out in the race to Axe. ……simply because of the sheer Brand pull that Axe can generate…The best thing would be to wait and watch!!!

Thanks for the interest shown in our blog..do feel free to pour your views on the article/product.

Mc'd Clock

A great outdoor for Mc Donald's created by Leo Burnett. Look at the sun, check the time and find your perfect McD snack!

"Hawa mein maa ka pyaar"- Indian Airlines

Well its been a week that a new article was posted in here, I was out of station and that did help me to put down few notes on Indian airlines, It was after a long gap that i traveled on Indian airlines and the experience was not that gr8 to say. Well it started of with a bang; we had to board the early morning IA flight from Delhi . Delhi airport one of the biggest in India is one of the worst places to be, it had only 2-4 IA counters operating and we were welcomed by a big queue to get the boarding pass, after all the security check when i had to board the plane the security guy stops me and sends me back to get the cabin baggage tag sealed , worse was that even after my bag was screened through security check the person in charge dint stamp on it and later said it was me who dint keep the tag on , i dint argue anymore it was like talking to a dumb head. Then at the entrance of the IA flight we had a young sweet lady greeting us by saying "NAMASKAR" , I could give her a big smile but not because she was good looking, but for not seeing a age-old lady greeting me. Aha i thought IA has changed , it has changed its name to INDIAN, the logo on the planes tail etc but all that lasted few minutes when suddenly someone offered me toffees and me with all those gentleman mannerism looked up to say thank you thinking that it might be the same or some other young lady, but to my surprise i see a old lady with her wrinkles falling down when she smiled back at me , ufff my senses were back and hitting me " Yehi hai hawa mein maa ka pyar"...felt like i was a 5 yr old kid taking toffees from a granny. Well this was all about my onward journey .on my return journey from Chennai to Delhi there were even big surprises in store for me, first seeing the rush at Chennai airport i felt railway platforms are much comfortable and for things to start off badly my flight was delayed by an hour and there was no communication of the flight being delayed. Wonder when the Indian airports will improve. flight was so delayed that i missed my second flight on sahara from Delhi to lucknow .neither of the airways helped in solving my problem, instead blamed ATC (air traffic control) for the delay and to worsen things more i had to buy a new IA flight ticket to lucknow. Again the flight was delayed and we were seated inside the flight for good 30 mins before it took off and being inside IA flight was pathetic, water leaking from baggage space and the a/c working at bare minimum, wished i had a hand fan. This was one hell of an experience and hope that the Indian airports improve their infrastructure and standards rather than just having cosmetic beauties ...well some even scare away the passengers..hope things change sooner or later..until then to everyone happy flying.