Wednesday, October 18, 2006

"Guerilla Marketing"

Great gureilla marketing carried out by CANADIAN RED CROSS to create awareness among the people to learn first aid.
We have seen many gurellia campaings for long now and i feel most of them are instant hit because of their intensity in getting the attection of people and also has better retention . As for any Ad campaign its important that ad gets attention from people first on and gureilla marketing does give that edge when compared to other traditional marketing methods.I feel ad agencies shoud seriously advocate gureilla marketing. Though gureilla marketing had made a good entry into foreign markets but in India, still this has to go a long way . I feel the clients dont think out of the conventional marketing tactics and hestitate from doing gureilla marketing , but yes gureilla marketing needs to be strategic and tactical.It should surprise people and yes the competitor too giving them less time to react .
To know more on guerilla marketing click on the head line "Guerilla Marketing"

Tuesday, October 17, 2006

<<< The Heineken Party >>>

very good execution by taking in the holloween night concept. Sounds good!!!
Agency: JWT Milano

Monday, October 16, 2006

Get AXE -Get a Girlfriend!!!

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