Amul: The power of simplicity

Well almost everyone out here would have at some point of time knowingly or unknowingly had a glance at the Amul Hoardings...and had a small laugh. Just take the name AMUL and what comes to ur mind are the hoardings - a spoof/satire on the current events making the news from Fair and Lovely to Da Vinci Code..its amazing how consistently Amul has delivered the message of being Utterly Butterly delicious in different ways......and the best asset in the communication is the simplicity....over the years AMUL has come up with loads and loads of hoardings....in here just have a glance at few of them and im sure you would enjoy!!!