10 C's of Branding.

In building and nurturing a strong brand, you have a lot more to think about than these 10 Cs; but no brand is truly a strong brand if it doesn't pass the Ten C Test. So whether you're managing your company's brand or building your own personal brand, think about these 10 Cs:

1. Competent
2. Credible
3. Clear
4. Compelling
5. Consistent
6. Constant
7. Confident
8. Connected
9. Committed
10. Current

thses 10 C's were given by William Arruda (williamarruda@reachcc.com), dubbed the "personal branding guru" by the media and clients, works with individuals and organizations to build strong, memorable brands

want to know more about the 10 c's click on the below link
http://www.marketingprofs.com/6/arruda27.asp