Wednesday, July 08, 2009

:::Ad's Around the world:::

Brake Assist Plus. Extra braking force when you need it-Mercedes

Discovery commerical makes work play-Landrover


Thursday, July 02, 2009

Cadbury Dairy Milk:Pay day celebration

Cadbury India has unveiled a new campaign that continues with the brand's 'Kucch Meetha Ho Jaye' positioning. Created by Ogilvy & Mather, the campaign rides on the theme of 'Pay Day', which is associated with happiness by most people.
Cadbury has allways been associated with ads that revolved around some kind of celebration and continuing the same bottom line strategy the "Pay Day" ad came to light which is obviously a big day of happiness of millions of people and as most people indulge themself during these initial days of month it surley can pull people buy cadbury .Good way to cash in for more sales ..
This is the storyline of the ad...
The storyline unfolds in a really old office where clerks are busy typing and the main protagonist is one of them. A cashier approaches the main protagonist to give him his salary. As he is collecting his salary he start’s singing. All the typists start dancing and singing as well. The main guy distributes money to a milkman who appears.
Similarly the newspaper boy and doctor appear as well. And then a kid appears to whom he hands over a Cadbury Dairy Milk bar. His wife is all ready to go out for the evening. He starts singing. As he is singing we see them walking out.
Then they sit in a taxi to go to a theatre. The wings and the hood of the taxi open and the car begins to fly. In the theatre as the main protagonist puts his hand around his wife’s shoulder, she sees he is holding a Cadbury chocolate bar in his hand. Everybody joins in the celebration. We start pulling out revealing all our sets and then cut to the pack shot.
The creative approach has the taken the strategy forward beautifully. Coincidentally, we stumbled upon a 50s Kishore Kumar song that celebrated paydays, which packs in the emotions that such days bring to life, in such joyous fervor that the creative team led by Abhijit Avasthi chose to base the campaign around the song itself. The commercial, depicts the many things that typically happen on payday, but more than that, it captures the infectious happy mood of the man and his family, and in that context, pitches the brand in a compelling manner.

Wednesday, July 01, 2009

Microsoft :Windows Explorer 8 :The Gay way

Good use of the cast and the theme of roadies ..cheers!!!

Thanks Gitesh for this link...

Monday, June 29, 2009

:::India wins first ever gold in Film Lions:::

The excitement is heavy and why not After a long long wait India has won its first ever gold in Film Lions , and to make it even more eventful JWT has won itself 2 Gold for their campaign on The Times of India in the Category of Publications & Media and Best use of music.
cheers!!! to the team that has made this true..

Checkout the Award winning Ad :DAY IN THE LIFE OF CHENNAI - Naaka Mukka


Friday, June 19, 2009

Maruti Suzuki :::Simplicity at its best:::

Simplicity in advertising is an art when you know the brand is reaching out a message to millions of people around the globe....this is what the new ad of Maruti Suzuki is all about .The bottom line of this ad is simple "your car is best taken care only by its Company Authorized centre" and no one else....bringing a complete new angle of human emotion in the ad just fits perfectly in this commercial. Good work by the ad agency :capital advertising.
::::here is how the ad goes ::::
The TVC opens in a house buzzing with wedding festivities. A baby boy starts weeping
The child's aunt picks him up but fails to stop the weeping.She hands over the child to a young man who is busy on the phone. Another relative tries some antics to cheer up the child but fails miserably. Eventually the child is handed over to his mother.The child starts smiling.VO: "Bring your Maruti Suzuki only to the Maruti Suzuki Service Network."

Wednesday, January 14, 2009

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