Thursday, March 08, 2007

DHL-Allways the right way!!!

We speak of our ad spends to be accoutable for the sale of end product, here is one example where in a comman man will be lured to a specific service.

In this gigantic three-dimensional billboard measuring 7 x 5 metres,located directly in front of Schiphol Airport's main entrance, a small ballrolls from point A to B via the shortest route. At the end of its journey, the ball is transported via an invisible conveyor belt within the billboardback to the top to begin the same journey again, along the same route. Again and again; always the right way.The target audience is business travellers at Schiphol Airport, where 11 million people pass through each year .

Thanks Chetan for this article.



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