Wednesday, December 20, 2006

:::Campaigns of the month:::

Headline: The story of a goddess called Marit.
Bodycopy: Marit knew that she was changing. Suddenly, life was simple, light and airy. She smiled at everyone. And everyone smiled back. Human beings suddenly mattered. Like her driver Shajahan. Who drove her from historic Cochin to misty Munnar, from exotic Tekkady to enchanting Kumarakom, from dreamy Alleppey to sensational Kovalam. All along, he was an unobstrusive guide and a well- meaning friend. Before Marit packed her bags to leave, she decided to give Shajahan a gift - a car worth €9500.Today, Marit sits like a goddess on Shajahan's dashboard. And curious travellers hear the story of how his yees filled with tears when Marit gifted him and his wife the key to a new future. As for Marit, it was just a little act of kindness inspired by God's Own Country.What's your experience? Log on to and record your real-life Kerala experience, which could win you a free holiday. Or plan your first ever holiday in God's Own Country, inspired by an amazing range of true stories like that of Marit Stritburg who lives in Holland, Netherlands.
Baseline: God's Own Country

Agency: Stark
Client: Kerala Tourism

Headline: Rumour has it that Ash and Abhishek will get married next year.
Subhead: We presume you would like to be invited.
Bodycopy: Don't miss out on anything.Renew your annual subscription.
Agency: Rediffusion-DYR
Client: Daily News & Analysis

Headline: My toothpaste fights 10!
Subhead: Fights 10 ten and gum problems.
Baseline: Dus nahi to bas nahi
Agency: Lowe
Client: HLL ( Pepsodent)

Headline: Groom wanted: independent, brave, ambitious & religious. Being famous will be an added advantage.
Subhead: For better search results, log on to
Agency: Mudra Communication
Client: Times Internet (
give your me best of the campaigns was that of


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