Friday, September 22, 2006

Thanda Matlab coca-cola

Perfect Execution....

The `thanda matlab Coca-Cola' campaign launched in 2002 has featured Aamir Khan essaying six distinctive characters that revolved around outdoor situations - Tapori at an Irani Café, Punjabi Framer in his field, a Nepali guide,etc.The series has also won several awards in the past. To name a few, EFFIE gold for the second year in succession at ‘the EFFIES 2004’; Best TV Campaign ‘Thanda Matlab Coca-Cola’ at the ‘Indian Marketing Awards’; Campaign of the Year Awards presented by Advertising agencies Association of India (AAAI) and Advertising Club Mumbai (ABBY); Golden Lion Award at Cannes Festival and the most prestigious marketing award of Coca-Cola Company - “Don Keogh Marketing Mastery Award”.

What more coke ads keep building upon its brand image though these excellently executed campaigns.....even though coke has come under a cloud of suspicion for its pesticide content ,its brand image and brand ambassador will carry it out comfortably though the current crisis...what do u say........



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